How to Write Articles on Customer Service For Businesses

There is so much business advice that you can give small businessmen, entrepreneurs, and corporate executives. There are so many things to know and so many components to running a business. And they all have to come together or it won’t work.

If businesses can’t turn a profit, they will go at a business, and another business will take their place; that is the evolution of the free market. That’s how it works, and those of the rules; but let me tell you about another rule; a rule of thumb which I use to tell all my franchisees before I retired from my franchising company.

If You Fail to Give Good Customer Service; Your Competition Will.”

In fact, you can count on it. I’m not sure where I picked up that quote up along the way in my business reading, but it stuck with me because it’s true. And because I believe in that so much, over the last two years I have written well over 100 articles on customer service for both small and large businesses.

You cannot trick a customer into thinking you are giving them good customer service, because customer service is in the mind of the consumer, not what you dictate it to be. In fact, the customer is free to choose, they can choose your products and services or your competition. If you fail to give them good service you’ve made a choice as well.

Basically; you just put on the sign on the door saying; “We don’t welcome you, take your business somewhere else.” And they will. It’s as simple as that. I hope if you’re an online article author and you provide content on customer service that you will consider this and explain the harsh reality to those businesses that think they can get by with shoddy service. Please consider all this.

Ecommerce Business Solution – Advance Ways To Effective Ecommerce

The sol purpose to operating a business online is to make sales to a group of customers that you did not have the ability to reach. This is all done through the power of the web, using what is commonly known as ecommerce. Using an ecommerce business solution is not as simple as some people may think. Therefore, it is very important for you to understand how to apply an ecommerce business solution.

It’s not good enough just build a web site if you are doing ecommerce. You need to find a way to market and promote to your new and existing customers. This is all done by utilizing an ecommerce business solution. A reliable ecommerce business solution will give you the ability to optimize your website’s content for the search engines. If a potential customer can not locate your website on the world wide web, no matter how beautiful and flashy your website is, it will be of no use to anyone.

Many online consumers often complain about the overly complicated navigation, as well as the entire payment process. Some complain that you have to go through to many different pages in order to complete your order. A good ecommerce business solution makes an attempt to simplify the entire checkout and payment process. Also, if you have no problem with providing your phone number on your website, then provide it so that potential clients can reach you just in case they encounter a purchasing problem. A high quality ecommerce solution will give you the ability to implement your phone number, or some type of call center on your website.

Above all, the primary purpose of the ecommerce business solution is to make the payment process easier in order to improve customer satisfaction. Online shoppers really need a reliable way to send you some money in order to access your products and services. If you are just starting your ecommerce business online, then a full fledged merchant account may be an ecommerce business solution that is beyond your price range. Therefore, just utilize a simple service like Pay Pal that allows you to accept credit cards for a certain small fee per transaction.

A good rule of thumb when utilizing an ecommerce business solution is to know and understand your consumers. If you know nothing about the consumer or customer, then you will not have the necessary knowledge to improve the entire sales process for your target market. If what you say or what you offer, doesn’t appeal to your target consumer base, then they will instantly leave your site due to a lack of relevance and value. Therefore, you need to target the right audience when implementing an ecommerce business solution.

How To Create A Small Business Marketing Strategy That Will Triple Your Profits This Year

What does a small business marketing strategy mean to you? Some people automatically think in terms of their company’s long-term goals. When they start their small business, they create a long-term business plan, including a marketing strategy, that will help them develop their company over time. Others think of a small business marketing strategy as a single campaign. They create a marketing campaign for one product or service they offer, and create a series of marketing tools that will help them sell that product or service.

While both may technically be correct, there is a distinct difference between the two. One creates a stream of income for a short period of time (typically a few weeks to a few months), while the other ensures you have a stream of income coming in on a regular basis.

In order to ensure an effective small business marketing strategy, you must have three things in place.

1. Multiple marketing tools in place. Every day a person is marketed to 60-100 times. You see banners on the sides of busses, advertisements in newspapers and magazines, and coupons in your mailbox. It’s easy to see why marketing tends to become almost non-existent in our minds.

But the thing that a good marketer realizes is that he has to use different marketing tools to reach different target audiences. Everyone has a different attention span. Everyone is searching for different products and services at different times. A good small business marketing strategy has multiple tools in place to capture a prospects attention when he or she is ready for our product or service.

The key is to knowing who your ideal clients are. The more you know about them, the more you’ll be able to reach them in a manner that’s best for them. Good marketing tools are:

* direct mail postcards

* direct mail letters

* advertisements in magazines

* advertisements in newspapers

* neighborhood postcard packs

* door hangers

* flyers

* brochures

* promotional products

* tradeshows

* billboards

* bus stops

* school buses

* regional transportation systems

* sponsorship of school athletics

* and much more

An ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.

2. Use those marketing tools over long periods of time. Once you have your marketing tools in place, continue to use them again and again. Probably the biggest mistake a small business owner makes is to grow tired of his own marketing campaign, and abandoning it before it’s realized its full potential.

The average campaign takes a person 8 – 12 times of viewing the same material to recognize the information and take action. If you quit running a campaign before you reach the 8 – 12 times average, you won’t achieve your desired results.

An ideal small business marketing strategy will provide goals to seek out longevity in marketing campaigns. While nuances of a campaign can change (i.e. changing ad advertisement to showcase seasonal products) the structure of the campaign should always remain the same.

3. Use those marketing tools in many different places. Your prospects come from a variety of different sources, and have a variety of different interests. Mailing your brochure out to prospects is a great way of marketing; but you may also do well by placing your brochure in offices of complimentary businesses. Advertisements may work well in your local newspaper; but they may do just as well in an industry trade publication. Direct mail postcards may inspire a lot of people to pick up the phone and call you; but it may motivate more people to visit your website.

Creating a handful of tools to use in your campaigns provides you with the resources. Getting those tools into the hands of your prospects is what requires a plan.

An ideal small business marketing strategy will be a long-term plan that involves creating marketing tools, putting them into the appropriate places, and leaving them in place long enough to let them work.

Copyright 2006 Vision Business Concepts Inc

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